Journal. On running a company well.
Short essays on the quiet work that keeps a company going, and on how we build Morna to do it.
Businesses don't die of bad products. They die of silence.
The quote nobody chased and the invoice nobody sent cost small companies more than competition ever does. Why, and what to do about it.
· 7 min readRead it- Draft, then ask: why Morna never sends without youAutonomy that has to be trusted blindly is a liability. The floor of six, the single-use key, and why the approval queue should shrink toward a line that never moves.
- Every number needs a receiptSoftware that works for you will be tempted to make its results look good. Here is how Morna makes that impossible, and why a projection must always look like one.
- Designing a report you can read in a minuteThe morning brief is the whole product, compressed. What we put in it, what we took out, and why three decisions at a time is the right number.
Hand over the work. Keep the decisions.
A person reads every request. Nothing leaves your company without your yes.