DRONA is the first company Morna runs end to end.Read the story

Know your numbers. Every one of them sourced.

Cash, margin and what rivals charge, each figure opening to the lines it came from. Forecasts are drawn as forecasts, so you always know what is fact.

Maris, Finance · Vera, Strategy

How it works.

  1. 1It reads your systems of record. Stripe, Shopify and your invoices, so every figure starts from a line you could find yourself.
  2. 2It explains the dips. Not only that cash is low in week four, but which unpaid invoices made it so.
  3. 3It checks the market. Vera reads what rivals charge, and says plainly what it means for your prices.
Cash across eight weeks: sourced weeks drawn solid, the forecast drawn dashedWeekly cash in k€. W1 18.4, W2 21.2, W3 19.6, W4 12.1, W5 15.8, W6 20.9, W7 17.5 (projected), W8 22.4 (projected). The lowest sourced week is W4.Illustrative · weekly cash, k€01530W1W2W3W4W5W6W7W8two invoices late,the dip is hereSourcedEach solid point opens tothe Stripe lines it adds up.ProjectedDashed and hollow. A forecastis never drawn as a fact.Maris: chase #1043 andthe dip is gone by W5

What changes.

Without Morna

  • A feeling about the bank balance
  • Prices set years ago
  • Forecasts that look like facts

With Morna

  • Cash, week by week, with sources
  • Your prices, checked against the market
  • Projections clearly marked as projections

Hand over the work. Keep the decisions.

A person reads every request. Nothing leaves your company without your yes.